Restaurant Group, London

The only brief received was a single line in an Excel file that said, 'Find us something useful.' With just five columns available and no additional context, the challenge was to define the right questions, engineer meaningful metrics, and turn sparse data into actionable business insight.
The client provided no context or objectives beyond 'find something useful.' This required independent framing of analytical goals before any modelling could begin.
With only five columns of information, traditional analysis techniques were not viable. Each metric had to extract maximum insight from minimal input.
Delivery times, order values, and branch locations influenced one another in non-linear ways, demanding calculated columns and logical groupings.
Established essential KPIs from available fields - delivery efficiency, driver utilisation, and order density - before designing any visuals.
Created calculated columns and measures to classify orders by distance, time slot, and branch performance. Ratio-based DAX logic highlighted variations.
Power BI dashboard revealing operational bottlenecks and revenue opportunities with interactive views for time, geography, and performance.