SEO Automation Platform
Digital Marketing Agency, UK
Context & Objective
A growing digital marketing agency needed to scale content operations without proportionally scaling headcount. For each client, the process was manual: research competitors, track keyword rankings, write blog posts, edit, optimise, and publish. With 15 clients and a target of 4 blogs per client per month, content production alone consumed over 180 hours monthly. The agency needed automation that could handle research-heavy work while keeping humans in control of quality.
Challenges Faced
Research Bottleneck
Competitor analysis and keyword research consumed hours before any writing could begin. The process didn't scale.
Inconsistent Output
Quality varied depending on which team member handled the work. No standardised approach to content structure or SEO optimisation.
No Systematic Tracking
Keyword rankings tracked manually in spreadsheets. Changes often missed until clients asked questions.
Approach & Solution
Competitor Research Module
Automated monitoring of competitor websites for new content. Weekly surfacing of content gaps and ranking opportunities.
Keyword Tracking System
Daily rank tracking across target keywords with automated alerts for significant position changes. Historical trend analysis built in.
AI Content Pipeline
GPT-4 integration generating blog briefs based on keyword research, then producing full draft articles with SEO best practices.
Human Review Workflow
All AI-generated content routes to human editors. Review interface shows brief, draft, and suggestions side-by-side.
Results & Impact
- Agency scaled content operations 2.5x without new hires
- Editors focus on quality and strategy, not research and first drafts
- Consistent quality through standardised AI prompting and human review