Automation projects often fail to gain traction because stakeholders can't see the return. Here's a practical framework for calculating and communicating automation ROI that actually gets buy-in.
The Problem With Traditional ROI
Most automation ROI calculations focus on time saved:
"This process takes 2 hours manually. Automated, it takes 5 minutes. We save 1 hour 55 minutes per run."
While technically accurate, this approach misses crucial factors that matter to decision-makers.
A Better Framework
1. Direct Time Savings
Yes, track time saved—but be honest about it:
// Realistic time calculation
const manualTime = 2; // hours
const automatedTime = 0.1; // hours
const runs = 50; // per month
const hourlyRate = 45; // dollars
const monthlySavings = (manualTime - automatedTime) * runs * hourlyRate;
// = (2 - 0.1) * 50 * 45 = $4,275/monthDon't forget to account for maintenance time. Automations need updates, error handling, and occasional fixes.
2. Error Reduction Value
Manual processes have error rates. Calculate the cost of those errors:
- Rework time - Hours spent fixing mistakes
- Customer impact - Delayed deliveries, wrong information
- Compliance risk - Audit findings, penalties
3. Capacity Creation
Time saved doesn't always translate to dollar savings if the person still gets paid the same amount. But it does create capacity for higher-value work.
Frame this as: "By automating X, our team can now handle Y additional clients/projects/tasks without additional headcount."
4. Speed-to-Value
Some processes have time-sensitive value:
- Invoice processing: Faster = better cash flow
- Customer onboarding: Faster = better first impression
- Reporting: Faster = more timely decisions
These benefits are real but harder to quantify. Document them qualitatively alongside your numbers.
Building the Business Case
Start Small, Prove Value
Don't propose a company-wide automation initiative out of the gate. Pick one high-impact, low-complexity process:
- Document current state (time, errors, pain points)
- Build a focused automation
- Measure results over 30-60 days
- Use data to propose expansion
Communicate in Business Terms
Technical stakeholders care about elegance. Business stakeholders care about outcomes.
Bad vs. Good Communication
Bad: "We built a Power Automate flow that triggers on SharePoint list updates and uses HTTP connectors to sync with our ERP."
Good: "Customer orders now appear in the fulfillment queue within 2 minutes instead of waiting for batch processing. This means same-day shipping for orders placed before 4pm."
Common Pitfalls
Overestimating Time Savings
Be conservative. If you promise 10 hours saved and deliver 6, you've failed in perception even though you've succeeded in reality.
Ignoring Change Management
Automation changes how people work. Factor in training time and potential resistance. The best automation fails if nobody uses it correctly.
Forgetting Maintenance
Every automation needs ongoing attention:
- Connector updates
- Business rule changes
- Error handling
- Security updates
Budget 10-20% of initial development time annually for maintenance.
A Template to Steal
Here's our standard ROI framework:
| Category | Calculation | Monthly Value | |----------|-------------|---------------| | Time Savings | (manual - auto) × runs × rate | $X | | Error Reduction | error_rate × error_cost × runs | $Y | | Capacity Created | new_tasks × task_value | $Z | | Implementation | -development_cost ÷ 12 | -$A | | Maintenance | -monthly_support | -$B | | Net Monthly ROI | | $Total |
Getting Started
If you're struggling to get automation projects approved:
- Pick your champion process - Something visible, painful, and straightforward
- Document the current state - Numbers, not feelings
- Build a minimal proof of concept - Days, not weeks
- Measure and report - Be rigorous and honest
- Scale based on evidence - Let data drive expansion
The best automation ROI isn't the biggest—it's the most visible. Start with something executives actually see and feel.
Want help building your automation business case? Let's talk about identifying high-impact opportunities.