E-Commerce Mobile App
Fashion Retailer, UK
Context & Objective
The client had a successful Shopify store but was losing mobile customers to competitors with native apps. Their mobile web experience was functional but forgettable - no push notifications, no saved preferences, no loyalty programme integration. They needed a way to stay connected with customers between purchases and make mobile shopping frictionless.
Challenges Faced
High Mobile Bounce Rate
Mobile visitors had the highest browse-to-exit rate. They'd look, leave, and often buy elsewhere.
No Re-engagement Channel
Without push notifications, the only way to reach customers was email - which had declining open rates.
Disconnected Loyalty Programme
The existing loyalty scheme required manual tracking. Customers didn't know their points balance without asking.
Approach & Solution
Native Shopping Experience
React Native app with native performance on iOS and Android. Smooth scrolling, instant page loads, personalised home screen.
Push Notification Strategy
Back-in-stock alerts, price drops, and new arrivals. Exclusive app-only offers and early access to sales.
Integrated Loyalty
In-app points tracking and reward redemption. Customers see their status and available rewards without friction.
Seamless Checkout
One-tap reordering, saved preferences, Apple Pay and Google Pay integration.
Results & Impact
- 12,000+ app downloads in first 6 months
- App users generate 2.3x more revenue than web-only customers
- 4.6 star rating on App Store and Google Play