Pharmaceutical Website
UK Pharmaceutical Company
Context & Objective
The client needed a modern website that was fast, accessible, easy to update, and built with regulatory compliance in mind. Their existing site was slow, had poor mobile experience, and made content updates painful. MHRA requirements meant product information needed specific formatting and controls.
Challenges Faced
Outdated Technology
Site built in 2018 with slow load times and poor mobile experience. Content updates required IT involvement.
Regulatory Complexity
MHRA and ABPI requirements for pharmaceutical content presentation. No systematic way to ensure compliance.
Accessibility Gaps
Site did not meet WCAG 2.1 standards, creating risk and excluding users.
Approach & Solution
Modern Architecture
Next.js with static site generation for near-instant page loads. Headless CMS (Sanity) for flexible content management.
Compliance by Design
Structured product information templates ensuring consistent formatting. Mandatory disclaimer enforcement built into the CMS.
Accessibility First
WCAG 2.1 AA compliance throughout. Screen reader optimised navigation, keyboard support, colour contrast compliance.
Self-Service Content
Role-based access control separating marketing from regulatory affairs. Preview environments for content review.
Results & Impact
- Marketing team empowered to update content without IT involvement
- Regulatory affairs confident in compliance controls
- Foundation established for future digital initiatives